Once upon a time, there was a merchant who set out to open a retail business. He invested his heart and soul (not to mention all of his as well as a significant amount of borrowed money) into this enterprise. He toiled from concept to design to make everything perfect. When ready to launch he looked around and sighed with joyful exasperation. He was extremely proud of everything that he had accomplished. Though he didn’t realize it yet, it wouldn’t be long before he would recognize that the one missing element standing in the way of a looming success was his lack of experience.
The story actually ended where it should have begun. Acknowledging his inexperience, the merchant began to seek guidance but soon realized that it was a little too late in the game. Consultants were inaccessible because of either price or scope so he became exasperated. This led to the business, the merchant and his dreams eventually withering away in obscurity.
Let us help you write your business story, with a strong and enduring story line in which you don’t see
“The End”; you only realize “Success!”.